If you’ve been second-guessing the value of the design for your business – don’t! A good design gives you a competitive edge, and uniqueness, that drives powerful marketing results and allows you to stand out in a crowd.
We have created a list of proven reasons a unique and good design matters.
A well-designed product makes a strong first impression
Good design is about using colours, shapes, textures, space, forms, images, and content in a harmonious and balanced way.
Hundreds of thousands of brands, goods, and businesses compete for your attention and convince you to buy what they’re selling whether you’re walking through a supermarket, researching online, or reading through a catalogue. A good design is a signal to the customers that they should buy from you.
Companies just have a few seconds in the digital world before a customer makes up their mind. Those few seconds matter because they can make or break a sale – and design plays a big part in that. The look of your product’s packaging, for example, can influence how people perceive it.
A well-designed website, service, or product helps your business stand out
Every company, no matter the industry, faces competition. There are high chances that whatever product or service your company sells, there are a lot of other people selling the same thing you do, possibly at the same price, with the same benefits, and so on. So, a sleek design will help you stand out from the crowd.
“At Sony, we presume all products of our competitors would have basically the same technology, pricing, performance, and features. The only thing that distinguishes one product from another in the marketplace is its design!” says Nono Ohga, Chairman and CEO of Sony.
The goal of the game is to get people to notice your product among a crowded shelf of competitors and to entice them to visit your website because it is unique and appealing. A little design may make a big difference.
The good design fosters long-term consumer relationships
Customers are often emotionally connected to a company since relationships are built on emotion. The greatest method to show them who you are and what your brand stands for is to incorporate an effective, memorable, and emotional connection in the visual display of your brand. Your design should reflect the values on which your business was established, and it should aim to touch the hearts of your clients.
There’s no better way to secure customer loyalty than by connecting you through your shared values, and the most effective method to do so is through great design.
Good design isn’t just a reason for customers to become customers; it’s also a reason for them to stay.
Good design is not just what looks good
One of the most common misconceptions about design and designers is that design is primarily concerned with the appearance of a product, message, or image. In reality, a skilled designer will put the appearance of the product second to the functionality. So, a good design isn’t just about how it looks; it’s also about how it functions.
Websites and online products are easier to explore with good design, and bounce rates are frequently lower.
People are more likely to abandon a poorly designed site if they can’t find what they’re looking for or it takes too long to find the information they need.
Good design promotes brand consistency
Consistency is key to create a successful brand and, therefore, a successful business.
So, what are the drawbacks of not appreciating consistency? In a nutshell, there’s inconsistency. When a brand is inconsistent, it seems chaotic and disorganized. People avoid chaotic brands because they lack trust in them. They can’t get to know and trust the business if they don’t have the opportunity to experience the brand in a consistent manner.
A brand is the public identity of a company. So, a brand should embody the best and most essential attributes of its company.
Good design is the key to social media success
A well-designed website is not enough to succeed in marketing. Many of today’s marketing efforts are done on social media platforms. Whether it is Facebook, Twitter, Pinterest, or any other platform, social media is one of the best ways to connect to customers, go viral, and make a name for your company.
However, in this age of aesthetics, poor design will not get you very far with your social media approach. Customers and marketers both agree that good design helps companies to succeed on social media platforms. Marketing messages that lack design, boil down to plain text, which rarely captures the attention of the public.
Good design keeps content user-friendly
Technology and content are becoming increasingly complicated and powerful as the world is growing and changing rapidly. Good design makes everything easier, from user interfaces to data display to physical product design and advertising.
The products we use are becoming increasingly complicated, and we need a designer’s eye to break down that complexity for the consumer and translate it into terms they can engage with and welcome into their life.
In a nutshell, design functions similarly to a translator. It converts data, software capabilities, etc., into entry-level and easy to understand formats that many more people can understand.
Good design makes your brand memorable
Good customer service and a good product certainly makes a brand memorable, but what about beyond that, on purely a surface level? Of course, it’s design.
A memorable brand can be created, from the logo- a great logo design can be the difference between blending in and standing out from the competition; choice of colours- colour is a huge factor in what we remember and how vividly we remember it; and, from intentional and carefully chosen design decisions.
So, including a distinctive design strategy such as colour, a unique layout, or an innovative concept, for example, could be that one extra piece that ensures your brand remains memorable and recognised.
Good design can broaden your target audience
Simple changes to the design of a product or service can help you advertise it to a whole new group of individuals.
Consider this scenario: You operate a company that sells a product that is mostly geared towards women, but you want to expand into the male market. To appeal to a more masculine market, changing up the style of your package could be important to transforming your brand.
For example, Nivea is able to maintain a distinct brand while also developing distinctive and personalised sub-brands that appeal to both men and women. So, think about how far your brand could go with only a few stylistic tweaks.
Ensure you appeal to the right market
Whenever we started a business, we spent a lot of time determining what and who our target audience would be. On paper, our target market may appear to be well-established and well-rounded, but in practice, identifying and targeting this market might be difficult. This is where design can be a really effective communicating tool. Design has the ability to communicate who an item is intended for and hence attract these exact people. In this way, design is a sort of universal language that signals to consumers who this product is made for, who benefits from it etc. Making your product as easily identifiable as possible also makes the process smoother for your consumer. The process can be made smoother for consumers by making your product easily identifiable.
The technical parts of the design are even more important than the outward appearance. Investigate your target market further to see how you may best appeal to them technically. Determine what browser they use or their screen resolution, as well as what sorts of packaging are most functional for them and their pricing range.
Not only can design make your product more appealing to your target market, but it may also drive you to understand more about them, which is always a good thing.
Good design makes you money
A good design increases company’s value increases sales and improves the financial situation of your business. Good design helps your organisation become more profitable by establishing trust, producing powerful first impressions, fostering customer relationships, and even executing effective campaigns.
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Also Read: Why Startups need an online presence to get success in business?