In this competitive era, being a ‘Start-up’ and reaching out to the audience is not an easy task. According to the survey, 97% of people use the internet to search for local businesses and if the vast majority of your potential customers are online, you should be, too.

No matter how small or big your Start-up is, or what industry it belongs to, having a strong online presence is a crucial component of one’s marketing strategy.

An online presence is important for marketing as it reinforces your brand and what you offer to your target audience. Once you’ve communicated with your potential customers, you’ll need to have an online presence which helps you to tell why your product or service is great. A good quality online content and marketing will help you to attract customers even if they haven’t heard of your brand.

Let’s talk about some other points as well:

1. Website: In this digital age, all businesses, no matter how new, should have a website. It can be a basic one but should contain all primary information for your potential customers. If you are confused about what all your website should include, survey your potential customers. You can send out an email asking for their opinion.

2. Search engine optimization: After you have a website, it’s important that it be found by search engines. More than 85% of the people use search engines to know about a product, service or business before making a decision. So, it’s necessary to look at SEO for your website.

3. Social media: Social media is a key feature of your online presence that increases the chances of building customer loyalty. It helps potential customers to engage easily via a medium that is a part of their everyday lives.

However, not every social media platform is relevant to each business; it’s definitely worth looking into your options. Although Facebook and Twitter will serve the purpose for almost any business as it’s a great place to post news, tips, photos, and videos and to interact.

Once you are sure about which social media channels to use, get a clear idea of the kind of content you can share. Don’t forget, engagement is key to promoting your brand.