BRANDING STRATEGY

//BRANDING STRATEGY
BRANDING STRATEGY 2018-05-16T11:19:03+00:00

Your brand ambassadors

Every company has an identity, an intangible quality that makes them who they are. In entertainment, a simple acronym like HBO can evoke a host of emotions and reactions, all based solely on what the audience expects from the brand behind the acronym.

In other industries, branding can be more elusive, established yet nuanced, but no less important to a company’s image. Often we assume we understand how the world perceives us because we believe in the image we set forth. But make no mistake, the world has more followers than leaders. Within this dichotomy is where you can control how your customers view your brand.

Tech4Planet has been helping others better market themselves for over 1.5 years now. Our expert staff employs a comprehensive approach to understanding your brand and how you want to be viewed by your customers.

Where you might see a positive, we might see a problem. Where you might ignore a solution, we might see a path toward success.

CONTACT US

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Our Processes

RESEARCH AND PLANNING

This is the brainstorming phase in which we meet to discuss your company and what it offers, how it’s presently viewed in the marketplace, and what needs to happen to see continued growth and success.

DESIGN

This is where your brand begins to take shape through logo and language creation.

CREATION AND EXECUTION

This stage involves building out your brand through all necessary mediums of communication, such as print and online advertising, marketing, and in-house materials like letterhead. Consistency is key.

TESTING

We convene focus groups and conduct surveys to compare and contrast your brand with others in your industry, making adjustments where necessary.

TESTING

We convene focus groups and conduct surveys to compare and contrast your brand with others in your industry, making adjustments where necessary.

SUPPORT AND MONITORING

Your new brand identity is set, and you’ve launched. This last step ensures things are going as planned and you’re realizing growth.