First: Always set goals!
Setting goals at the very beginning might be little intimidating but it is necessary, as to know in what direction you need to work. These campaigns are created to achieve specific goals such as better search engine rankings, improved lead generation, conversions and brand loyalty, higher customer satisfaction, better market insights, and more. Each of these goals requires a different strategy to accomplish through the campaign.
Second: It’s better to know your audience
To yield the best results, targeted social media campaigns work the best. It is always helpful, to know your audience and their social media behavior. In the beginning, research techniques that are used by your competitors to get involved with customers and then apply relevant ones in your strategy. It is also important to keep a tab on industry specific keywords which will eventually drives maximum traffic and will also be helpful in promoting your brand through influencers.
Third: Choose the platform wisely
Today we have a number of social media platforms, choosing the suitable ones is necessary. Knowing the first and second steps, which are, core objectives and awareness of audience, will guide you in this decision. For instance, if your target audience is B2B companies, LinkedIn will be suitable for you. And if in case, you want to flourish in customer care experience, Twitter is a better place as it allows you to answer queries and resolve issues
Fourth: Allot appropriate time
If you don’t have a professional team, the social media campaign is a DIY project for you. In such cases, making a relationship with the customer has to be done by you, which involves time. Initially, devoting a couple of hours a day on sending your message across via different social platforms is enough. Later on, divide the allotted time into 3 to 4 half-hour periods to stay relevant on the development of your campaign. Interacting on off-days is also a clever move.
If you don’t have a professional team, the social media campaign is a DIY