These days Social Media is the most effective and affordable medium of marketing and promotions. Identifying its importance the Chief Minister of Andhra Pradesh Chandrababu Naidu directed various departments to engaged Social Media agencies to promote their works. In such process the a Delhi based startup “Tech4Planet Solutions Pvt. Ltd.” got the project to promote the efforts of Sports Authority of Andhra Pradesh (SAAP).
Tech4planet, a startup which provides Digital Marketing services made Sports Authority of Andhra Pradesh (SAAP) most followed page on social media, leaving behind many Sports Authorities pages including GOI’s Ministry of Youth affairs and Sports. The social media pages of SAAP emerged as the most engaging and best performing page among all the pages of Government of Andhra Pradesh and at one point SAAP’s posts were engaging more people that the pages of the CM of the state and Sports Authority of India. Today, the SAAP’s social media presence stacks up like below:
Facebook: More than 3 Lakhs Likes (Increased from 1,000)
Twitter: More than 6000 followers (increased from 5)
Instagram: More than 6500 followers (Increased from 350)
When maintaining presence on social media and reaching the audience is not as easy as before, Tech4planet, by using the methodology “Engage, Educate and Excite” took the reach of SAAP Facebook page up to 10 million with more than three lakhs followers, and Twitter impression up to 2.5 million with thousands of followers.
The main aim behind using this methodology was to engage people in sports-activities and then educate them about the facilities and opportunities being provided by the SAAP and the Govt. of Andhra Pradesh. Apart from educating people about benefits of sports and the knowhow of different sports, later on by hosting several quizzes on social media and spreading the rewards given to athletes by govt. likes jobs, stipend, sponsorships, education etc, people easily could enter the world of Sports.
The posts and information shared by SAAP pages, gained more value when it got shared by public personalities like Andhra Pradesh CM, Chandrababu Naidu, Andhra Pradesh Sports Minister and renowned players like Kidambi Srikant, PV Sindhu, Anil Kumble and many others. They further added more than 100 influential personalities to their digital family who were a regular reader by SAAP pages.
Many credible organizations like Department of Sports, Khelo India, Sports-Keeda and many others followed SAAP pages on various social media platforms.
Tech4planet not only educated people about sports but also motivated them by regularly posting about number of health benefits of sports and sharing ‘Inspiration of the week’ on the SAAP social media pages
Digital media is a medium on which requires commitment and consistency when it comes to be in public eye. By posting hundreds of video content and a detailed coverage of major sports campaign of Andhra Pradesh, “Khelo India and Gaandiva”, SAAP social media presence was on parity with many other leading pages on the same platform.
Note: The article was originally published on Newsato.
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